Management Consulting for New Market Penetration

The Difficulties In Entering A New Market

In today’s international business world, competition is stronger than ever. When hundreds of startups are popping up and thriving in various industries and many larger companies are having trouble staying on top, everyone agrees it’s an exciting time to be a business owner. One of the most important factors that determines a company’s success is how it understand its market and how it establishes itself with its audience. This is why businesses should take extra care when entering a new and global market. Take a look at what you should prepare for when you’re about to expand your business in a new market:

  1. Understanding The Local Culture

This tends to be one of the biggest challenges when entering a global market. If you were previously based in the US and hoping to expand into an Asian market, it’s not just the language barrier that you have to prepare for. You’ll need to familiarize yourself with the customs (both corporate and social), etiquette and protocol. It’s crucial to know how to operate within a certain market because the smallest act, like a quick email or a first meeting, could be seen as offensive if taken the wrong way.

  1. Staffing Your Office, Tradeshows, Events, etc.

When it comes to staffing in an international market, you’ll definitely encounter a lot of questions. You’ll have to think about the types of employees you’ll need, if you’ll have to offer relocation packages for local employees who are willing to move abroad, and if your staff need to be bilingual. These are just some of the many questions you’ll need to ask as you’re introducing your company abroad. Sometimes it can be more cost-effective to hire a local recruiting agency to set up your booth at events. If you’re making a large move in a foreign country, finding employees that speak fluent English is a must. Having the right staff man your office, event or tradeshow makes a big difference when it comes to your business’ success.

  1. Choosing Your Location

Just like with your local market, succeeding in a foreign country depends a lot on where you’re located. Does the country have a financial district where most corporate offices are located? Does it provide quick access to transportation and parking spaces? Where you’ll be setting up shop is a big deal because it can mean a lost sale or hire if you’re located too far away from a central location.

  1. Adapting Your Goods And Services

Knowing how to adjust and adapt your products and services for a foreign market is very important. If you’re aiming to succeed in Europe or Asia, remember that they have specific regulations and standards that need to be met. Entering a foreign market is a turning point for every company, big or small. Knowing the types of challenges you can face is a great way to prepare and ensure the success of your new venture overseas.

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