There is no shortage of great products from small businesses. Unfortunately, these same products are having trouble finding a spot in the marketplace. Attracting customers is easier said than done and many companies enlist the help of marketing consultants to set up a solid and sustainable plan. While others are turned off by the expense,
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Contract Marketing Executives: Increasing Earnings, Decreasing Frustration Marketing is a moving target, especially in this era of prolific digital channels that complement (and sometimes compete with) the existing traditional channels that have passed the test of time. Staying on top of trends is pretty much a full time job, and business owners – unless they’re
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Entrepreneurs are always full of big ideas – that’s why I love working with them. However, entrepreneurs don’t always know the best angle of attack when it comes to their start-up’s marketing efforts. Most entreprenurs lack the experience that it takes to put together a truly effective plan. This isn’t their fault–marketing is a hard
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Struggling with Marketing Strategy? Marketing involves a lot of moving parts. You have to know your audience. You have to stay on top of trends. You have to plan effective, omnichannel campaigns. You have to monitor metrics in order to determine ROI, and you have to create sustainable, scalable programs that grow with your company.
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